![]() Satisfied customers are loyal customers, and loyal customers can expand your awareness and audience through social shares, word-of-mouth recommendations and more. But, putting aside the challenges, this is something that you absolutely must look to measure. We get it – it isn’t easy to accurately gauge the overall satisfaction of your customer base. While all of the above discussed KPIs are important, we’ve saved one of the most important – and, surprisingly, most overlooked – for last: customer satisfaction. But things like subheadings, gifs, graphics, bulleted lists and other elements can help break up content and keep your readers’ attention. But don’t get discouraged if this KPI is shorter than expected – readers usually spend only 37 seconds reading an article. ![]() Readers who are truly engaged and are finding value in your content will spend longer on the page. This one’s applicable for nearly any kind of content out there but is especially relevant for search-engine optimized (SEO) blogs. Here’s a few important KPIs to track in connection with your content: Time on page: At the same time, though, more than half of them admit to struggling when it comes to actually measuring whether or not content is working for their target audiences and their brands. For many marketers, content represents a cornerstone of their strategies – the Content Marketing Institute found that 88 percent of marketers had integrated content into their overall approaches. KPIs are measurable values related to the efforts made as part of your marketing campaigns and strategy.
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